WORLD
WIDE HOME BASED INTERNET JOBS
Traffic Solutions
(Beginner's Guide)
Now you are ready with a
blog having a good quality
and original content with several pages of information and ads being
displayed on it. Now it is
time to promote your web site. There are a number of free methods to get
visitors to your blog.
Social Networking Sites
Grow your network and reach more and more people to expand you business, More
the number of people you have access to, more you grow your business.
Socio-business networking communities are a good source of making contacts,
browsing profiles and sending messages. One must join the following:
Zaabiz
- Reach your International friends from Australia and New Zealand for
business relationships.
Bigpoint
- No more childish - Five million users interact to play games here - meet
them - use blog
Orkut - Share your ideas in the
communities, scrap, and post messages - you become dears of friends.
Classifieds
Search on google for free classifieds. Post the ad of your blog on those
sites and interested visitors will see your site and your work is done.
Page Ranking
The amount of traffic to your web page is its ranking on
net and is called page ranking. Tool bars of different
search engines measure the page ranking of a particular website. . Google
tool bar indicates the page ranking for a website in the form of a green
and white bar. Put the curser on the bar, it will show the page ranking
from 0 to 10. hence an encouragement to better ranking.
The game is link building.
More the number of quality links, higher the page ranking. Links are said
to vote a particular website to decide the importance of that website.
Inbound links are mostly advisable, however, link exchanges do
matter.
When the bar is completely
white, that means google has not indexed that website or has banned it.
0-2 page ranking is
considered as poor ranking and the site needs to build links.
3 page ranking can be
improved further, by building more links.
4 page ranking is
normal to enter competition
5 This the ranking you are
assumed to have entered the competition. To attain this rank, one has to
work harder.
6 Normal single handed
websites hardly enter this rank.
It is not necessary that a website having poor page
ranking can not have a good search engine rankings.
For better page ranking your web site must have as many
back links as possible. It is important to have back links from the sites
which are already indexed by search engines besides having a good
repute.
Many Webmasters provide link exchange but it is advisable
to avoid the link exchanges and try for the back links only because the
link exchanges drive away the traffic from your website. It is intelligent
to compare your website to the website of the exchanger. Your site
must have more potential to keep the visitors on your website.
You can get the back links from directories for free and
even pay for the back links for getting a good page rank at least once.
This helps webmasters to stay for longer at top page ranks of the search
engines.
Search Engine Optimization (SEO)
Search Engines are the most economic and powerful source
of free and quality traffic to your website. You can have the search engine traffic for
free provided your page ranking on the search engine is at least on the
first page of results.
People who search for an information uses a particular key
words for the search and if the key words are matching with the key words
of your site, your site will be shown in the results and hence chances to get
visited.
Traffic from search engines result in more conversion as
they are the people who are looking for the information which is on your
website by using a particular key word.
You must have the key words both in the meta tags and must
repeat on the content of the page several times called key word density.
Get Indexed By Search Engines
Websites are submitted manually to differnt search engines
to get indexed. Normally one month cycle is reported for new sites.
Pay Per Click Advertising
In order to get traffic to your website you have to create
an ad of your website and submit for PPC advertising. When ever a person
clicks on your ad, your account will be debited by the amount you bid for
a particular key work you choose to advertise through PPC advertising.
There are many PPC advertisers Adwords by Google is the
leader.
In order to send traffic to your website, you can use Pay Per
Click Advertising. Adwords is doing wonders in the field fo PPC
advertising for which you
will have to pay to adwords ( Don`t worry - paying pennies to earn dollars is your business
now) whenever someone clicks on your ad your account will be debited
for the amount you choose to pay for a click.
When that person visits your website and finds
any of the relevant ads on your site, he can click on it and your work is done.
Now let us do math. Suppose you are paying one
cent for each click and and you get 100 visitors to your website means you have
paid one dollar for one hundred visitors. If 15 of you visitors click on one of
the adsense ads on your website having a click rate of 10 cents, you will get
paid 1.5 dollars and hence a profit of 0.5 dollars.
Web Directories
Having a link in different web directories is an
essential source of traffic to your website. Some of them ask for link
exchange while the others are the paid ones. There are also web
directories which are free. One should never miss the traffic from such
source.
Email Marketing
Mailing software is all you need to collect email ids know
as lead capturing In order to make an email
network of your own, you will have to specify a reason for getting the
email address of a person visiting your website. It can be your free news
letter, updated site review or any other cause by which your visitor feels
he will be benefited by leaving his email address at your website. You
have to make him sure that you will not use his email address for any other
purpose than specified. Once you get the email addresses, you can use a
mass mailer software to communicate with your customers in future and
hence keep visiting them to your website.
Groups , Communities & Forums
In addition to exchanging your views some of them let you
keep a link of your website, which can generate a good traffic to your
website.
There are other sources of generating traffic to your
website like news paper, magazines, pamphlets and even hoardings depending
upon the budget and product you are selling or promoting on your
website.
The never ending chapter of traffic solutions needs more
and more experiments and learning.
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